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With a well-designed logo, business card and stationary package, FORMOSA GRAPHICS can help with the development of your Brand Identity, leading to brand loyalty, brand preference, high credibility, good prices and good financial returns.

Brand Identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s minds. Brand Identity is all that an organization wants the brand to be considered as. It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world.

A brand is unique due to its identity which includes the following elements:

Brand Vision  Brand Culture  Positioning  Personality 
Relationships  Presentations

Brand Identity is also a bundle of mental and functional associations with the brand. Associations are not “reasons-to-buy” but provide familiarity and differentiation that’s not replicable getting it. These associations can include trademark colours, logo, tagline, etc.

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